Hwajeon
Hwajeon is a Korean traditional
desert.
Knead the glutinous rice flour with boiled water.
Pan-fry the dough over low heat.
Decorate the top of the dough with petals.
It can give the fragrance of a fresh flower.
And with syrup it is very sweet.
-Analysis
Appellation: South Australia > McLaren Vale
Composition: 100% Riesling
Producer : d’Arenberg
Alcohol: 11%
Vintag
of Korean food
Korean food is often cooked chef’s guess. So, market expending is very difficult. Because each store has different chef and food taste will be different. Bulgogibrothers is introduction franchise restaurant method in order to standardization of cook, service, and store management so they make manual mode. Bulgogibrothers seek effective management style in Korean food.
Korean Airline advertisement, they focus on this subject ‘Travel guide’ for young people.
4. Communication concept
Communication concept of Korean is a story telling style. The advertisements with this concept have been broadly shown through TV, internet banner and printed advertisement. In the “Ask Japan about Japan(일본에게 일본을 묻다)” version of Korean Airline commercial
Korean silent film
Nationalism and Colonialism
- Nationalism: Na Woon-hyu, Arirang(아리랑,1926) – 1st Korean masterpiece
- Triggered productions by young generation: Under heavy censorship by Japan
- Nationalistic film form: character, theme, narrative, style
- Maverick brought heyday in Korean cinema: ended with Na’s death in 1937
- Filmmakers, Actors flew to Shanghai
Korean films. Although many Korean films are produced, a significant number of them do not make it to theaters due to competition. They support the view the free trade is mechanism by which powerful economies dominate the weaker ones. They argue that cinematograph films especially is a way powerful economies indirectly and negatively affect dominant cultures and life styles (Choi, 2007).
Figu
celebrity is put into a strange situation or challenge. In a way, it resembles a game show, but it is portrayed in the style of a documentary, revealing a story of how a celebrity achieves a certain goal or lives under certain circumstances. Seo In-young’s KAIST and Nicole goes to school are shows that revolve around a celebrity going through some sort of variant challenge or circumstances.
1)목표시장에의한분류
(1)Quick Service Restaurant
브랜드 사용에 있어서 퀵 서비스 레스토랑(이하 QSR)의 특징을 살펴보면 다음과 같다.
첫 번째, 브랜드 사용에 있어서 퀵 서비스 레스토랑의 가장 기보적인 속성은 브랜드 정체성(brand identity)이다. 고객들이 특정 QSR브랜드에 대해 최고라고 인식하도록 유
Korean broadcasting industry.
MBC’s sophisticated sports broadcasting technology and know-how drew enormous audience to MBC during the 2002 and 2006 World Cup, capturing the highest ratings nationwide. MBC aims to rise as globally competitive sports broadcaster. For this end, MBC has established MBC/ESPN Star Sports in partnership with ESPN Star Sports. The sports channel offers top internatio
·리테일형 SPA브랜드
상품 판매 업무를 담당하는 유통업체에서 상품을 직접 개발하여 판매하는 형태
·메이커형 SPA브랜드
제조업체가 생산한 상품을 직접 판매하기 위해 매장을 운영하는 형태
TRANSITION PROCESS
OF KOREAN SPA
2005 2006 2007 2008 2009 2010 2011
미쏘(MIXXO)
명동점, 강남점 오픈
국내 기업인 이랜
consumers receive satisfaction.
Although it is expensive, it never go out of style. This is the best advantage.
4. Consumption Class
1) The high class consumer sentiment about Louis Vuitton
The high classes think that they need a brand-name product to keep their reputation. As well, they said that they have a right to buy it cause they got a economical and social position by trying hard.